LuluRox jewellery

July 31, 2020

(NEST Helsinki)

Continuing from my previous post about Nest Factory and newly opened NEST Helsinki shop, I’m happy to introduce you to LuluRox jewellery. As I’ve already mentioned, NEST Helsinki is a shop of three different designers and one of them you’ll get to know in this post.

Abbie moved from London to Helsinki 7 years ago and from her previous work experience in the Fashion industry and living in one of the world’s fashion capitals she put it all into creating her own brand LuluRox.

She is self taught jewellry designer and what started just as a hobby has turned into her passion and work.

Firstly starting slow from her own home where she used to have a studio to make the jewellery she also used it as a shop but soon realised that jewellery would need a place of it’s own so she opened a small shop in Helsinki city centre. It’s helped her get more noticed and create regular customers but she craved for a shop with more visibility and possibly shared with somebody else but it all needed to fit well together and be the right time for a change.

When Tracey approached her with an offer to open a shop together, it came just in the perfect moment and Abbie was eager to show her collection and newest designs as well as get a whole new group of customers. So far the response has been great and Abbie is excited to see where it all goes. She’s definitely on the uprise of her brand and if you’re not able to stop by and meet her in person at NEST Helsinki, you can always take a look and shop at her newly redesigned webshop.

What makes LuluRox jewellery the one which you will love and wear for a long time? Abbie uses only the best materials such as gold fill which is better than plated because it lasts for decades. She uses sterling silver and charms which are 14 karrat gold fill as well as natural pearls and gemstones.

LuluRox is demi fine jewellery designed for every day use. It’s easy to combine bracelets with each other by stacking them up or to combine necklace, bracelet and earrings from the same materials/ line. It’s customisable and personal jewellery. Everything is handmade in Abbie’s home studio in Helsinki but materials come from UK and only from the small businesses like herself. Abbie is always ready to welcome you at NEST Helsinki and tell you more about her jewellery and if you wish design you a piece of jewellery exactly after your wishes! 🙂